The Tire Industry Association is taking recycling and reuse to heart by bringing back a volunteer council that will explore environmental issues facing the rubber industry.

TIA's Environmental Advisory Council was first formed in 2010 but was later absorbed into the group's government affairs committee. The association recently announced the council is once again an independent body, this time headed by former board president Dick Gust.

"Clearly the industry, at many levels, is focusing on sustainability and the EAC can serve as an educational source to assist with that," Gust said in a statement.

"Also, many state governments are considering legislation that restricts the use of crumb rubber as infill for playing fields," he added. "The EAC can work with these governmental agencies to provide accurate data and information regarding the health and safety of crumb rubber."

The council will consist of rubber industry experts from various disciplines who provide programs and services that promote environmental awareness, economic viability and sustainable best practices. The group has already developed several best practice and position papers for industry players.

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